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consumers's Articles


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Woke-washing & Why It Needs To Stop

In recent times, a new term has surfaced in the world of advertising: woke-washing. This phenomenon occurs when ethically problematic companies use social justice movements to increase sales without addressing how their business is complicit in perpe

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INFLUENCE OF ADVERTISEMENTS - The Logic behind Illogical Ads

In our daily life, we have all come across a number of different advertisements – be it on television, mobiles, banners, or posters. With them being almost everywhere, advertisements are a great way of attracting or familiarising people with products

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The Uncomfortable Truth About Women's Clothing Industry

The women's clothing industry is a hoax. Yes, you heard that right. The seven trillion-dollar industry is working against us, not for us. You are probably wondering how we made this industry a seven trillion-dollar one in the first place. I have two

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Woke-washing & Why It Needs To Stop

In recent times, a new term has surfaced in the world of advertising: woke-washing. This phenomenon occurs when ethically problematic companies use social justice movements to increase sales without addressing how their business is complicit in perpe

In our daily life, we have all come across a number of different advertisements – be it on television, mobiles, banners, or posters. With them being almost everywhere, advertisements are a great way of attracting or familiarising people with products

Image is here

The Uncomfortable Truth About Women's Clothing Industry

The women's clothing industry is a hoax. Yes, you heard that right. The seven trillion-dollar industry is working against us, not for us. You are probably wondering how we made this industry a seven trillion-dollar one in the first place. I have two