A vibrant tapestry of entrepreneurial zeal unfolded at Anna University during a 3-day celebration, featuring the dynamic ENANTRA fest at the onset of November 2023. The diverse array of events, including engaging discussions, interactive workshops, and a spectrum of activities like hackathons, mini and mega-events, seamlessly blended to cultivate an environment rich in learning, networking and enjoyment.
Before the 3 day festival, the grand inauguration featuring the traditional lighting of the lamp, singing Tamil Thai Vaazhthu, the informative speech of an Industrialist and an entertaining stand-up comedy show by comedian cum entrepreneur was organized. These set the stage and theme for the entrepreneurial extravaganza that followed.
Following this, the Genz Bazaar provided a platform for mini-events, starting with Round 1 and progressing to Round 2. The mini-events - Shark Tank, Shipwreck, Entrevertz, You're Fired, Treasure Hunt and Ad-Venture unveiled unique challenges faced by entrepreneurs and strategiesdesigned to tackle them, fostering innovation and problem-solving skills among the participants.
The mega-event "Auction House" provided participants with a thrilling real-life auction experience. The event unfolded seamlessly, allowing participants to bid on a variety of products, making tough yet fulfilling choices. The event not only quenched the eagerness of participants but also offered a fulfilling and enjoyable experience. The “Hackathon” by Remit Bee showcased the students' programming prowess despite the unexpected rain. The mega event "Idea Crunch" turned out as a platform for innovative ideas.
The "6 Degree Talks" event, a night of inspiration and recognition, offered a stage for entrepreneurial insights and personal journeys. Dr. AV Anoop, MD of AVA Group, set the tone by sharing his transformative journey from a taxi driver to the esteemed "Entrepreneur of the Year" award. The event featuring speeches of remarkable speakers, concluded at 7:20 PM, leaving the audience inspired and motivated. Awards and mementoes added a touch of appreciation and recognition to the memorable night.
The workshops played a crucial role in guiding the students in their entrepreneurial journey. The "Content Creation” workshop discussed which one is boring or viral content and helped the attendees rethink Instagram strategies and understand the golden circle of content creation. The "Art of Selling” workshop, hosted by the Co-Founder of Nayaa Organics, aimed at educating entrepreneurial and marketing skills. Participants enthusiastically engaged in promoting helium balloons and gained valuable insights into brand establishment, selling techniques and tackling marketing challenges.
The "Digital Marketing” workshop, held at the Tag Auditorium, delved into online marketing strategies and brand establishment. Dr. Jishya, a global digital media strategist, welcomed nearly 75 participants, providing practical skills in digital marketing and nurturing creativity, critical thinking and adaptability among the participants.
Concurrently, the "Data Analytics” workshop, led by Dr. V. Ajantha Devi, Research Head at AP3 Solutions, engaged participants in hands-on activities, covering various facets of data analysis and its applications. Dr Jayanth Jacob's "Stock Marketing” workshop further provides valuable insights into investment strategies and the pivotal role of the stock market in global economic stability, equipping students with essential tools for their entrepreneurial journey.
The "Drop Shipping” workshop introduced a unique entrepreneurial dimension, delving into the opportunities within e-commerce. Participants acquired insights into the intricacies of drop shipping with minimal upfront investment. The workshops provided a vibrant and fun integrated learning environment, along with the rainy setting.
The grand culmination occurred with the Entertainment Night, where office bearers and dedicated volunteers filled the air with rhythmic grooves, celebrating not only the entrepreneurial spirit but also fostering memories beyond the business realm.
In essence, the numerous engaging events, accompanied by hackathons and workshops, promoted a collaborative atmosphere of learning and excitement. The innovative workshops significantly enhanced participants' entrepreneurial acumen. All the events organized culminated in a holistic week-long experience that made substantial contributions to upskilling the individuals’ personal and professional persona, driven by the guiding force of AUSEC.
